The SBA logo and acknowledgment of support statement cannot appear on materials used in conjunction with fundraising, lobbying, or the express or implied endorsement of any goods, services, entities, or individuals. Additional guidance can be found in the SCORE Brand Guide.
Even when SCORE is providing the content for a workshop or program, whether it's online or in person, if the event includes a sponsor in any capacity, the SBA logo and standard SBA-funded footer language should not be included. Displaying the SBA logo alongside sponsored content could imply that the material was produced using federal funds or suggest that the SBA is a co-sponsor or participant in the event.
For this reason, email communications that include any sponsor mention — even within linked text — should have the SBA logo and the SBA acknowledgment language from the footer removed.
In these cases, please use the following approved footer language instead:
SCORE is a nonprofit association dedicated to helping small businesses get off the ground, grow and achieve their goals through education and mentorship. We have been doing this for more than 60 years.
Thanks to our network of 7,000+ volunteers, we are able to deliver our services at no charge or at a very low cost. Find out more about our mission, vision and values.
Chapters may continue charging for workshops while using the SBA logo when federal funding supports the program. The restriction applies specifically when another brand or sponsor is involved.
For example:
- Fee-Based SCORE Workshop (SBA Logo Permitted): A SCORE chapter hosts a webinar and charges attendees a registration fee. The webinar is developed and delivered solely by SCORE and does not include any outside sponsors, sponsor recognition, or promotional content. In this case, the SBA logo and acknowledgment language may be included because the program is part of SCORE's federally supported educational offerings, and no endorsement concerns exist.
- Sponsored Webinar (SBA Logo Not Permitted): A SCORE chapter hosts a webinar sponsored by a local bank, accounting firm, software company, or other organization. Even if SCORE develops and delivers all of the educational content, the sponsor receives recognition through event promotion, registration materials, presentations, or verbal acknowledgment. In this case, the SBA logo and acknowledgment language must not be used because the sponsor relationship could create the appearance that the SBA endorses or is affiliated with the sponsoring organization.
