631
Recruiting new volunteers is an ongoing opportunity to grow your chapter, expand your reach and connect experienced business professionals with entrepreneurs in your community.
This cross-team collaborative toolkit brings together resources your chapter can use to promote volunteer opportunities across multiple marketing channels. Use the assets and templates below to build a recruitment campaign that fits your chapter’s goals, audience and community.
Table of Contents
- Image and Video Resources
- Social Media Resources
- Email Marketing
- Public Relations
- Volunteer Recruitment Collateral
Image and Video Resources
As you create a local volunteer recruitment campaign, you can utilize the following image and video resources. These can be used across multiple marketing platforms.
Available Resources:
- Volunteer Recruitment Photos - Mentor and client photography that highlights the impact of SCORE volunteers.
- Mentor - Client Photoshoot - Additional photography featuring SCORE mentors and the entrepreneurs they support.
- Volunteer Recruitment Videos - Full-length videos that tell the SCORE volunteer story.
- Volunteer Recruitment Social Cut Videos – Short-form videos designed for social media.
- Ask a Volunteer Video Series – Videos featuring SCORE volunteers and their experiences.
Social Media Resources
Social media is an effective way to introduce potential volunteers to SCORE, showcase the impact of volunteering and highlight the people who make your chapter successful.
The following assets, templates and social media posts are to help you celebrate your amazing chapter mentors and recruit experienced business experts to join our organization.
Organic Volunteer Recruitment on Social Media
Use the following available assets and caption ideas to create organic social media posts! You can choose from client + mentor photography, full-length videos or social cut videos and pair them with the provided captions or write your own. Feel free to mix and match the options, customize the copy and add a local touch.
Available Assets:
Caption Ideas:
We’re looking for people with experience to serve in a variety of roles here at SCORE <chapter name>. To learn more about giving back to our local business community, visit SCORE.org/volunteer-score. #VolunteerOpportunity
Statistics show that entrepreneurs that work with SCORE mentors start businesses, create jobs and increase revenue. The work you will do at SCORE will make a measurable impact on our local community and - more importantly - someone’s life. Learn more: SCORE.org/volunteer-score. #VolunteerOpportunity
As a SCORE <chapter name> volunteer, you can serve in a variety of roles - from knowledgeable business mentor to local community advocate. In addition, many volunteer opportunities can be performed remotely to fit in with your busy life. Learn how to become a SCORE volunteer at SCORE.org/volunteer-score. #VolunteerOpportunity
Do you want to have a lasting impact on the success of small business owners in your community? Consider becoming a SCORE volunteer. You can learn more and apply by visiting SCORE.org/volunteer-score. #VolunteerOpportunity
Volunteer Spotlights Templates [SOCi Chapters Only]
Another great way to celebrate volunteers is to spotlight and uplift them on your chapter's social media! With our customizable SOCi templates, featuring your chapter’s unique volunteers is easier than ever. Keep reading to learn how:
Spotlight Template:
View the SOCi Knowledge Base guide here OR follow these instructions:
- Login to SOCi at https://app.meetsoci.com/
- Navigate to Social > Libraries > "SCORE | Volunteer Spotlight."
- Select template and choose the schedule icon.
- Fill out the template and update the text that has the double brackets [[ ]].
- Remove the placeholder image and upload the photo of the featured mentor.
Email Marketing
Email can help your chapter reach existing subscribers, clients and community members who may already have an interest in supporting small businesses.
Volunteer Recruitment Template
A volunteer recruitment email template is available in Constant Contact for chapters to customize and use as part of their local recruitment efforts.
You can find this template by:
- Clicking the Campaigns tab
- Select the blue Create button in the upper right and choose Email
- Locate the SCORE templates tab
- Find and select the Volunteers Chapter Template
Consider updating the template with:
- Your chapter’s header image or logo
- Local volunteer opportunities
- Chapter-specific information
- Local mentor or volunteer photography
- A testimonial or volunteer success story
- A clear call to action to learn more or apply
Add Volunteer Recruitment Section to Newsletter
You don't need to dedicate an entire email to volunteer recruitment. Consider incorporating a volunteer-focused section into your regular chapter newsletter.
Ideas include:
- A short volunteer recruitment message
- A volunteer or mentor spotlight
- A volunteer testimonial
- A client success story that demonstrates the impact of mentoring
- A brief overview of current volunteer opportunities
Regularly featuring volunteering helps keep the opportunity visible to your audience throughout the year.
Public Relations
To help spread the word about SCORE and the impactful work your volunteers provide to your local small business community, you can distribute a press release to nearby news outlets or ask your local TV and radio stations to run SCORE's all-new public service announcements.
Press Release
Use the National Volunteer Month press release template to recognize your volunteers and the value of SCORE in your community. Fill in the open fields in the template with your local chapter information and impact data. Then send it out to local media and stakeholders, and share it across your communications throughout the month.
See here for frequently asked questions about press releases.
Here is an example of SCORE HQ Volunteer Press Releases:
Additional Public Relations Resources
Volunteer Recruitment Collateral
Printed materials can help extend your recruitment efforts beyond digital channels. Consider bringing volunteer materials to networking events, community events, speaking engagements and other local activities.
The SCORE Company Store through Office Depot has a few some volunteer recruitment collateral available for order. Some are stocked with the chapter only having to cover the shipping cost. The free stock of these items is first come, first serve. The other items are available for purchase with chapter funds.
- Volunteer Spanish Bi-Fold Brochure - 100 for $0
- Volunteer Bi-fold Brochure - 100 for $82.12
- Volunteer Tri-Fold Brochure - 100 for $0
- Pocket Folder - 25 for $0
These volunteer recruitment brochures are great to have at in-person networking events or to leave with local community partners who can share these with their members.
Make Volunteer Recruitment an Ongoing Effort
Volunteer recruitment is most effective when it is part of your chapter’s ongoing marketing strategy rather than a one-time campaign.
Look for opportunities throughout the year to:
- Showcase the impact of your volunteers
- Share volunteer stories and testimonials
- Promote current volunteer opportunities
- Include volunteer messaging in newsletters
- Build relationships with organizations that can refer prospective volunteers
- Use local events and community outreach to connect with experienced business professionals
Questions?
Email [email protected]
